TEDxPugetSound - Simon Sinek - 9/17/09

I recommend this video. In our striving busyness, we lose track of and tend to forget "Why". All the gurus of management, motivation or success stress having a "Purpose". A deeply felt, understood and accepted reason to exist. Why does a company exist? What is its Purpose? No purpose or cause or belief results in a meandering project, plan, life - which waste time and energy.